Background

Designing transformation

at scale

Programme lead and UX design specialist with a decade of experience translating complex organisational challenges into structured, measurable change. Currently embedded within NHS England's BNSSG Integrated Care Board, leading a portfolio of digital transformation and inclusion programmes across a regional health system.

Holds PRINCE2 Practitioner qualification. Applies structured programme management methodology alongside Prosci/ADKAR change frameworks. Experienced in co-designing digitally enabled pathways with clinical teams, operational stakeholders and service users.

Career timeline

  • UX Design Lead · Programme Lead, Digital Transformation

    NHS England — BNSSG Integrated Care Board

    July 2024 – Present

    Leading a portfolio of digital transformation and inclusion programmes at regional scale. Responsible for programme governance, clinical co-design, stakeholder management, and benefits realisation across a 1M+ resident health system.

  • Founder & Design Director

    Carbon Creative

    2018 – 2024

    Founded and led a multidisciplinary design consultancy. Delivered behaviour-change campaigns for Coca-Cola, Nestlé, and Bristol City Council. Managed five-person team across concurrent programmes with structured delivery governance.

  • Lead UX Designer

    Reach Technologies

    2015 – 2018

    Led UX across four enterprise SaaS products. Embedded user research methodology into product development cycles. Collaborated with engineering and operational stakeholders to co-design digitally enabled workflows.

What I bring

  • →

    A rare combination of structured programme management (PRINCE2) and deep user research capability — delivering change that is both rigorously governed and genuinely designed around people.

  • →

    Eleven years of NHS and health sector context, operating across ICB, clinical, and system-partner environments — with an existing network in BNSSG regional governance forums.

  • →

    Proven track record of translating statutory obligations into deliverable, measurable programmes — with outputs that satisfy both executive governance and frontline adoption needs.

Design philosophy

Outcome-first, user-led. The measure of a digital programme is not its deliverables but its adoption — whether clinicians use the system, whether patients can access the service, whether the organisation has genuinely changed. Every design and programme decision is made in service of that test.